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AKNMTECH’s Monthly Newsletter – April 2007

About AKN Messaging Technologies (AKNMTECH)       AKN Messaging Technologies (Pvt.) Ltd. is Asia’s premier mobile content and solutions provider. It has presence in over 8 countries including Malaysia, Hong Kong, Indonesia, Thailand, China, Singapore, Bangladesh, Pakistan with rapidly expanding operations in Middle East and CIS regions. Being listed on the Malaysian stock exchange since 2003 AKNMTECH has accumulated extensive experience and expertise for providing customized Value Added Services in different markets. AKNMTECH has Asia’s largest content library and has exclusive Worldwide rights to all Pakistani music for Mobile platform and is the only content provider having exclusive copyrights to all Bollywood content in Pakistan as well.	Mobile Number Portability- A Classic Convenience Switch Networks without changing Mobile Number! Pakistan’s telecom industry growing at an average of 147 percent introduced a revolutionary and globally practiced concept of Mobile Number Portability (MNP) recently. Pakistan Telecommunication Authority (PTA) has launched Mobile Number Portability (MNP) from 26th March 2007; which gives mobile consumers the option to choose their mobile network without changing their phone numbers. In other words they can switch from one mobile phone operator to another without changing their cell numbers (even the dialing prefix). With the introduction of MNP, Pakistan’s telecom market has become more competitive as mobile operators have to come up with new strategies and better services to overcome the risk of network switching. Successful adoption of MNP will bring convenience to users who were stuck to one operator because of their old numbers which were circulated within their social and business network. Keeping more than one SIMs has become a common practice among mobile users either for a better tariff plan or for reliable network connectivity & service. But now they can avail different network services without changing their numbers and using the best network to join in, at their ease anytime. MNP service has created excitement in the mobile consumer market; however consumers response to MNP is still relatively low and market analysts are observing how consumers will react to this new service. On the other hand, MNP has created competition among mobile networks and networks have started gearing up their voice as well as data services offering to offer better services then competition. Recently, Pakistan passed the 52 Million subsriber base benchmark and with the introduction of MNP, it is expected that mobile operators market share will be effected. The growth may continue but mobile service providers will have to work hard to retain their customers!
GLOBAL SMS NEWS Pakistan Doubles Text Capacity In preparation for TV text-voting, Warid Pakistan is upgrading its text capacity with Telsis. Warid Telecom in Pakistan is to almost double its text capacity with Intelligent SMS Routing from Telsis in readiness for text-voting. Details>> Self-Service Scanning for Mobile Train Tickets Chiltern Railways is allowing passengers to scan their mobile phone tickets themselves and open the gates. Following the success of the initial three month pilot during which 6,000 mobile phone tickets have been sold, Chiltern Railways has entered the next phase of its mobile phone ticketing project.Details>> Warning Text Message From Space Asthma sufferers in London can sign up for free air pollution alerts by SMS, voice-message and email. The airTEXT service was officially launched at London’s City Hall yesterday with the Deputy Mayor of London Nicky Gavron addressing the event: "This service will provide people with crucial information about peak periods of air pollution localized for their part of London. Details>> Ask And A Map Will Be Given Text and answer company 82ASK has partnered with Multimap and 2ergo to deliver maps for mobiles. By sending a text to 82275, consumers will be able to access tailored interactive maps on their mobile phones wherever they are in the UK. An SMS with a link to a branded WAP page containing their map of any location. Details>>	Top 10 Emerging Mobile Markets The world's Top 10 Mobile growth markets are all countries considered to be "Emerging" in Europe, Asia/Pacific, Africa, and Latin America. Mobile growth in these countries has accompanied Economic expansion, Deregulation, and the need for communications infrastructure where there is a lack of fixed-line connectivity. Research has found that with every 10 percent increase in mobile phone penetration, a country's GDP increases by 0.6 percent. Following are the 10 countries with their ranking for emerging mobile markets: 1) India added the most volume, more than 73 million new mobile customers as it emerged as the most rapidly expanding mobile market in the world during 2006. India has 97% increase in new mobile subscribers due to  world's lowest mobile call rates (as little as $0.02 a minute) has sparked booming demand for telecom services. 2) China in second place, added close to 68 million new users but it still remains the world's biggest wireless market, boasting 461.08 million mobile subscribers. 3) Pakistan, added 29 million has leapfrogged its way up with a 147 percent increase in subscribers to reach 52.3 million. 4) Russia the largest mobile market in Europe added 26.12 million new subscribers in 2006 for a total subscriber base of 151.92 million as mobile users tend to own several SIM cards. 5) Indonesia added around 23 million subscribers last year, Mobile growth in Indonesia took off with the introduction of prepaid services. Indonesia has one of the most advanced CDMA2000 markets in the world, providing prepaid voice and advanced data services. 6) Ukraine Mobile growth accelerated with 49.21 million subscribers, a 63 percent increase over 2005. Most Mobile operators are willing to expand this year as the economy is growing faster than other Eastern European countries. 7) Brazil accounts for more than one third of Latin America's mobile subscribers, around 50 phones for every 100 people, Brazilian operators reported a 15.9 percent increase in subscribers last year. 8) Bangladesh saw the second highest percentage increase in new subscribers last year as its mobile users more than doubled to 21.76 million due to Deregulation and foreign investment which have helped spur Mobile growth. 9) Nigeria’s mobile subscriber base hit 30 million in 2006. It contributed to around 24 percent of the African continent's subscriber. 10) Vietnam added 10 million mobile users. Vietnam has exceeded the telecom targets it had set for 2010, and most operators expect to double their subscriber counts this year in order to meet WTO regulations.
AKNMTECH’s MOBILE INSURANCE PORTAL SUITE (INSURANCE-PORTAL) AKN Mobile INSURANCE Portal is a Short Message Service (SMS) based service enabling organizations to extend their Insurance Portal services to mobile phones. AKN Mobile Insurance service integrates with any existing Insurance backend system and also provides 3rd party developed Insurance portal integration enablement with existing Insurance applications. We could observe that the strategic initiatives in progressive organizations are shifting from "desktop based to web based services". And it comes as no surprise that the new generation enterprises have Online, 24-hour call center and other such channels in place. Given this world-class service infrastructure in enterprises, we are pleased to introduce a revolutionary yet complementary delivery channel to you – Mobile Insurance. Mobile Messaging – Anywhere, Anytime The most efficient of all the choices in corporate communication is SMS INSURANCE, due to inherent advantages of SMS compared to any other technology. AKN Insurance is developed to benefit both Insurance companies as well as the Insurance Agents. It is a mobile solution that enables Insurance Agents to communicate with Policy Holders via a cost effective and reliable mode powered by SMS. A Value Added Service to Insurance Agents: Policy Holder · Policy Information · Premium Due Reminder · Total Premium Paid to date · Request for Policy Related Forms Claims · Claims Notification · Claims Status Alerts Insurance Agents · Meeting Appointment Scheduling · Claim Reminders · Policy Holders Information These modules have rich mobile communication features which can be deployed by different types of organizations ranging from Banks to Insurance Companies. Please contact our sales team for further information on Mobile Insurance and other products by AKNMTECH.
Corporate Head Office: AKN Messaging Technologies Berhad Level 32, Tower 2, Petronas Twin Towers, Kuala Lumpur City Centre, 50088 Kuala Lumpur, Malaysia Tel: +603-79551101		Regional Office: AKN Messaging Technologies Pvt. Ltd. 406, Continental Trade Center, Block-8, Clifton, Karachi, Pakistan Tel: +92 21 5302983-86 Fax: +92 21 5302990 SMS: Type AKN and send to 1313	To unsubscribe: newsletter@aknmtech.com.pk For details & further information: Adeel Malik Corporate Service Manager GSM: +92 321 2411836
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