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AKNMTECH’s Monthly Newsletter – May 2007

About AKN Messaging Technologies (AKNMTECH)       AKN Messaging Technologies (Pvt.) Ltd. is Asia’s premier mobile content and solutions provider. It has presence in over 8 countries including Malaysia, Hong Kong, Indonesia, Thailand, China, Singapore, Bangladesh, Pakistan with rapidly expanding operations in Middle East and CIS regions. Being listed on the Malaysian stock exchange since 2003 AKNMTECH has accumulated extensive experience and expertise for providing customized Value Added Services in different markets. AKNMTECH has Asia’s largest content library and has exclusive Worldwide rights to all Pakistani music for Mobile platform and is the only content provider having exclusive copyrights to all Bollywood content in Pakistan as well. AKNMTECH has executed over 300 Mobile Marketing Campaigns and Services with more than 70 mobile networks across Asia.	Telenor World Cup 2007 Cricket Suite Powered by AKNMTECH Cricket is one of the key passions of the masses in Pakistan.  AKNMTECH had the privilege to empower Telenor’s World Cup 2007 Cricket platform by providing its subscribers interactive cricketing experience throughout the Cricket World Cup season. A huge range of services were offered on all platforms: SMS, WAP, Web, IVR, Mobile Applications and Games to keep cricket fans entertained and glued to the Cricket hungama while on the move. Services were designed to offer Telenor subscribers a unique cricket experience across different Telenor platforms. Cricket World Cup services were active for two months whereby exciting prizes were given to users for their participation via SMS and IVR quizzes. Each portal was instilled with a breadth of services which were compelling for subscribers. Following are the Cricket Service features offered to Telenor on SMS, WAP, WEB and IVR:     News § Match Schedule § Cricket Coverage § Cricket SMS Alerts § Cricket Application § Cricket enabled Games § Cricket Content § SMS based Interactive services § IVR based Interactive Services (Cricket Commentary and Quiz) AKNMTECH provided the technical infrastructure and consultancy for execution of World Cup 2007 Cricket services including SMS Gateway provision, Website development, WAP based applications, 24x7 operations and delivery of Live News to users powered by Agency France Press (AFP). Despite the exclusion of Pakistan Cricket Team and resentment amongst fans, Telenor appreciated the services on Cricket World Cup portal and vowed to introduce more sports related services.
GLOBAL SMS NEWS Business Use: Inspiring Text Messages             The ‘essential messages’ from about 80 professional and inspirational books are now available by SMS in the USA. Television telephone voting for American Idol’s ‘Idol Gives Back’ two-night special charity telecast on FOX April 24th and 25th has set a new record for participation TV. Details>> Local Election Result by Text South Oxfordshire District Council is sending out the local election results by SMS. Sing Text Message Server Software, an SMS solution developed and deployed into the Council offices by Avanquest Solutions, election results will be communicated via the Council’s alerts system, to voters who have subscribed on the Council’s web site to receive the results by text. Details>> SMS TV Guide TV viewers can find out when their favorite programmes are on in New Zealand by sending in an SMS. By sending a keyword such as TVD Shortland to the shortcode 8888, a reply is received with the details of the channel and a description of the program. Provided by ROCOM, the New Zealand Txt TV guide has information on the schedules from 59 channels. Details>> M-Payment: Mobile Tickets Reach London Theatre Land West End show Avenue Q is offering theatre goers the option to purchase mobile tickets. Theatre goers can purchase tickets from their mobile phone and at less commission fees than through ticketing agents or web sales agents. They can also buy from the web site but can choose to have a mobile ticket delivered instead of through the mail. Details>>	Mobile outlook in search of New Growth Global trends of Telecom has been changing tremendously in both developing and advance markets, Telco’s are seeking ways to enhance their subscriber base by offering either new services on existing platform or through greater bandwidth. According to Famous Research Company Frost and Sullivan, Global subscriber growth in 2007 is still driven by 2G/2.5G; stats have proven that total Global subscriber base was 949.3M in 2006, which is expected to grow 1139.2 by 2007, 2G/2.5G subscribers was 858.8M and is expected to grow 1023.4M, similarly 3G subscribers was 90.6M and is expected to grow 115.7M. High ARPU is foremost in developing or fast growing markets which are Prepaid dominant. Malaysia, Indonesia, Philippines, China, Thailand, India are developing markets which though generate lower ARPU due to cheaper Mobile phones, untapped rural potential Market, 3G’s emphasis on cheap voice, Mobile Broadband but have high potentials from subscriber growth prospects. e In terms of applications, messaging accounts for major share of data revenues. However, other services such as Mobile Music, Mobile TV, Video streaming, Mobile Games, IMS, LBS, Mobile advertising and others have captured industry’s imagination. Carriers with nationwide 3G networks and good distribution of handsets are seeing up tick in data ARPU. The Japanese and Korean carriers are all seeing benefits of rolling out their 3G service. Deployment of 3.5G technologies such as HSDPA and EV-DO Rev A (and B) are also gaining momentum. WiMax is gaining some traction both in the developed and developing world. However, with changing Mobile technologies & increase in Subscriber base, competition has become intense for operators and in order to keep up with the pace of emerging growth perspective operators need to have business model to support the Wireless data trends.
AKNMTECH’s MOBILE PORTAL SUITE (Logistics-PORTAL) AKN Mobile Logistic Portal is a Short Message Service (SMS) based service enabling organizations to extend their Logistics Portal services to mobile phones. AKN Mobile Courier service integrates with any existing Logistics Portal and also provides 3rd party developed Logistics portal with integration enablement with existing Courier applications. AKN Logistics is developed to benefit both Courier companies as well as the Consumers. It is a mobile solution that enables Courier service provider to communicate with their consumers’ whether individual or corporate via a low cost and reliable mode powered by SMS. A Value Added Service to Logistics Firms Mobile Logistic service facilitates courier services to list their tariff structure on AKNMTECH platform as well as providing flexibility to consumers to track down their parcels. Features of Logistic Services • Alert on package status • Inquiry of package status • Location Based Tracking (LBS) • Courier rates • Transit Time • Reporting • Help These modules have rich mobile communication features which can be deployed by different types of Courier Organization ranging from Locals to International Companies. Please contact our sales team for further information on Mobile Insurance and other products of AKNMTECH.
Corporate Head Office: AKN Messaging Technologies Berhad Level 32, Tower 2, Petronas Twin Towers, Kuala Lumpur City Centre, 50088 Kuala Lumpur, Malaysia Tel: +603-79551101		Regional Office: AKN Messaging Technologies Pvt. Ltd. 406, Continental Trade Center, Block-8, Clifton, Karachi, Pakistan Tel: +92 21 111 188 188 Fax: +92 21 5302990 SMS: Type AKN and send to 1313	To unsubscribe: newsletter@aknmtech.com.pk For details & further information: Adeel Malik Corporate Service Manager GSM: +92 321 2411836
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