SHORTCODE

AKNMTECH’s Monthly Newsletter – October 2006

About AKN Messaging Technologies (AKNMTECH)       AKN Messaging Technologies (Pvt.) Ltd. is Asia’s premier mobile content and solutions provider. It has presence in over 8 countries including Malaysia, Hong Kong, Indonesia, Thailand, China, Singapore, Bangladesh, Pakistan with rapidly expanding operations in Middle East and CIS regions. Being listed on the Malaysian stock exchange since 2003 AKNMTECH has accumulated extensive experience and expertise for providing customized Value Added Services in different markets. AKNMTECH has Asia’s largest content library and has exclusive Worldwide rights to all Pakistani music for Mobile platform and is the only content provider having exclusive copyrights to all Bollywood content in Pakistan as well. AKNMTECH has executed over 300 Mobile Marketing Campaigns and Services with more than 70 mobile networks across Asia.	AKNMTECH concludes SMS Campaign for TAPAL Tapal Tea, a prominent brand in the Beverages category has always been a leader in promoting its various brands. To stay abreast of its competitors and with collaboration of AKNMTECH they came up with the concept of song branding and developed “Tapal Family Mixture Song- Lagey Na Nazar” that is widely acclaimed by their target market. AKNMTECH, Pakistan’s premier Mobile Value Added Service Provider managed the Interactive part of the campaign that allowed Tapal to rapidly roll out its new promotion through a highly effective medium of Short Messaging Service or SMS on a unified shortcode ‘1313’ accessible by subscribers of all 6 mobile operators currently operating in Pakistan. This month long SMS Campaign was launched on 19^th August’06. Promotion of this campaign was extensively done on prominent Radio Channels and huge response was received from the consumers. To receive free ringtone of “Laagey na Nazar” the sender had to text in their name to unified short-code 1313. The participants were further entitled to receive Mobile Handsets and Gift Hampers in weekly lucky draw held live on FM Radio Channels. Commenting on the occasion Tapal’s GM Marketing Mr. Haroon Rashid said “At Tapal, we are always looking for innovation in our communications. We also look for new avenues like what was recommended to us by AKNMTECH to involve our consumers and increase their interaction with the Brand.” This SMS promotion facilitated Tapal in gaining popularity among the masses with respect to song branding and at the same time provided its consumers an interactive as well as a rewarding tool. This was first of its kind content branded SMS Campaign done in Pakistan which was appreciated by large number of consumers.
GLOBAL SMS NEWS Customers ready but where are the banks? "The way banks provide services to their customers has evolved over time from branches everywhere to ATM, phone banking, internet banking and now mobile is the fifth channel to customers" said mBlox Chairman. Details>> Sydney Airport Flight Times The SMS info service at Sydney Airport has been expanded from just domestic arrival information to include International and Freight arrival flights. Details>> Hearing Helpline Adds SMS Using Text-Connect's '2 way' send and receive operation, the Helpdesk can now reply to enquiries by SMS. Text-Connect™ has provided the charity with its own 'Text-Number' and messages appear in a web-based inbox. Details>> Who Will Rule M-commerce? An industry poll found that one in four thinks high value m-commerce will take off this year.  However it suggests X-Pay will only be a short term solution and that the mobile industry is split over who should provide mobile payment offerings. Details>>	Efforts Geared up for Mobile Banking in Pakistan The ministry of information technology has directed the country’s telecom regulator and services providers to work closely with the central bank and remove hurdles in the way of introduction of electronic mobile banking in Pakistan. Mobile banking facility is in place in many developing countries consisting of comprehensive banking services including money transfer, cash-in, cash-out, person to person transfer, bill payments, on-line purchases etc. However, the lack of coordination among various stakeholders has hindered the availability of these services in Pakistan. The directives were issued at a meeting presided over by IT Minister Awais Ahmed Khan Leghari here on Thursday. Governor State Bank, Shamshad Akhter, IT Secretary Farrakh Qayyum and officials of the regional players in the mobile banking sectors were present. Mr Leghari stressed the introduction of innovative services such as electronic and mobile banking to leverage the substantial reach of mobile phone services to the common man. He urged all stakeholders, including the IT ministry, State Bank and service providers to collaborate their efforts to remove all barriers to the introduction of innovative e-banking services. He directed the IT ministry’s officials to work in close coordination with SBP and mobile phone operators to put in place the banking facility. Mobile phone banking services have been successfully launched in various countries including Philippine where it offers the consumers a virtual wallet providing for a convenient way of transferring and remitting funds through SMS. The codes and messages exchanged in the process can then be converted to cash at widely deployed distribution channel locations and even retail outlets. Details>>
AKNMTECH’s MOBILE PORTAL SUITE (M-PORTAL) AKNMTECH’s M-Portal Suite allows enterprises to stay connected with their employees, customers, prospects, vendors, suppliers through the highly cost effective and high impact medium of Messaging or commonly known as ‘Texting’. M-Portal Suite’s simple design and user friendly web interface provides users with scalable, flexible and high performance messaging services. AKN M-Portal Features: 1 way SMS communication for sending alerts/reminders; provide short and precise general information and/or broadcasting purpose Able to send SMS to single mobile user or to multiple groups of mobile users simultaneously Flash - Allows you to send a message that appears on the mobile set immediately (only works on mobile with flash features) Message Sizing - Allows you to supply 7-bit message of any arbitrary length which will be broken up to the appropriate size for the designated network Private Address Book Public Address Book Greetings - Immediate or Pre-Set Greetings capabilities Diary -  Immediate or Pre-Set Scheduling capabilities Network Monitoring - Constant monitoring of up to 10 servers with immediate alert to report when server is down Administration Console · Supports multiple user accounts · Able to group and identify users according to departments · Assign users with administration rights or as normal user · Activate/Deactivate user(s) · Limit SMS transaction per user · Reporting · Usage Statistics by mobile network operators / day / month / date range / user depts. What M-Portal Can Do For You: Helps you extend the customer service channel Reduces cost of communication without compromising speed Provides a highly interactive channel for the products needs of each individual customer Provides a secure and personal channel for your customers to access your services. Enables anywhere, anytime service Enables you to provide Flexible services according to your customers personalized needs Gives you and your customers enhanced convenience to communicate and interact Provides a simple service easily adoptable by your customers Provides you a reliable media to offer quality services
Corporate Head Office: AKN Messaging Technologies Berhad Level 32, Tower 2, Petronas Twin Towers, Kuala Lumpur City Centre, 50088 Kuala Lumpur, Malaysia Tel: +603-79551101		Regional Office: AKN Messaging Technologies Pvt. Ltd. 406, Continental Trade Center, Block-8, Clifton, Karachi, Pakistan Tel: +92 21 111 188 188 Fax: +92 21 5370957	To unsubscribe: newsletter@aknmtech.com.pk For details & further information: Adeel Malik Corporate Service Manager GSM: +92 321 2411836
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