SHORTCODE
AKNMTECH’s Monthly Newsletter – June 2006
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About AKN
Messaging Technologies (AKNMTECH) AKN Messaging
Technologies (Pvt.) Ltd. is Being listed on the
Malaysian stock exchange since 2003 AKNMTECH has accumulated extensive
experience and expertise for providing customized Value Added Services in
different markets. AKNMTECH has Asia’s
largest content library and has exclusive Worldwide rights to all Pakistani
music for Mobile platform and is the only content provider having exclusive
copyrights to all Bollywood content in |
AKNMTECH Powers Pakistan’s Largest SMS
Campaign ‘Pepsi Code Batao Cash Banao’
Pepsi Cola
International (PCI) concluded a 6-week promotion campaign based on the unique
and emerging concept of Short Messaging Service (SMS) Marketing. The campaign
prompted users to identify a 6 digit alpha-numeric code under the bottle caps
of Pepsi, 7up, Teem, and Mirinda. SMSing of this code followed by the name of
the user’s handset to a uniform shortcode of ‘767’ resulted in the
distribution of prizes. Every SMS entry received a free mobile ring tone; and
every 10th SMS entry received 10 minutes of free airtime. A lucky
draw of 1 Lakh Rupees Cash was held daily for a period of 6 weeks and a final
Grand prize of 1CRORE RUPEES was awarded to one lucky winner. The technical
infrastructure was provided by AKNMTECH who acted as consultants for the
execution of this promotion which was carried out via the SMS gateway,
the activation of the ‘767’ short codes, as well as the provision of a 24
hour call centre and a guaranteed delivery of copyrighted content to users. AKNMTECH also
facilitated PCI by launching a WAP site, http://wap.pepsisms.com.
This site was full of rich mobile content and comprised of Copyrighted
Pakistani Music offered to users FREE of Cost. |
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GLOBAL SMS
NEWS On The Buses and Trains With SMS SMS Flight Bookings Travelers in Hotels Launch Guest
Messaging Service Guests at W Hotels Worldwide will be able to receive service
updates during their stay via SMS with a service from Upoc Networks. Details>> Gas and Electricity
Meter-Readings By SMS |
MOBILITY AND
The telecommunication
sector has seen such intensive growth that it is showing up on the investment
potential of this country. The investment in this sector has shown tremendous
increase as we see so many new licenses being offered to emerging service
providers. According to PTA
statistics (2006) cellular industry has reached 27 million users and has a
growth rate of 100%. Mobile Operators who initially only focused on Voice
based services are now focusing on Data or Value Added Services (VAS) which
is setting a new era of competition among Operators. Value Added Services
(VAS) is now contributing 1.9% to the annual GDP which amounts to an Average
Revenue Per User of PKR 228 per month. The rapidly increasing
trend towards introducing new VAS services by Telecom industry is a positive
indicator which stresses the importance of VAS for Pakistani Mobile
Subscriber. VAS is still in its initial growth stage where mobile operators
have started launching new and unique services. This has given a completely
new perspective to the brand and communication managers in the marketing and
advertising industry of |
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AKNMTECH’s AKNMTECH invites you to experience the exciting world of Mobile
Marketing by working together with mobile advertising campaigns in the
following areas: Mobile Awareness Establishing personal
relations across your customer base is the preferred way forward these days.
Get up close and personal by growing permission-based relationships through
the SMS mobile media using AKNMTECH’s M@DS Platform.
Mobile Technology provides an opportunity to interact with
consumers on a personal level and to gather statistical data generating from
this communication in real-time. It
also offers the perfect way of building up quantifiable market intelligence
that help you better build your brand. Its “direct response” or “opt-in”
nature allows for spam-free interaction with mobile phone owners. Texting campaigns as tie-in strategies with ongoing print ads,
radio, billboard, and T.V. Also on-pack promotions are a proven way of
extending these campaigns onto the mobile platforms. |
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Corporate Head Office: AKN Messaging Technologies Berhad Level 32, Tower 2, 50088 Tel: +603-79551101 |
Regional Office: AKN Messaging Technologies Pvt. Ltd. 406, Clifton, Karachi, Pakistan Tel: +92 21 111 188 188 Fax: +92 21 5370957 |
To unsubscribe: For details & further information: Adeel Malik Corporate Services Manager GSM: +92 321 2411836 |
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Malaysia | Thailand | Singapore | Indonesia
| China | Hong Kong | Pakistan | Bangladesh |
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